Analysi offers a repertoire of techniques and solutions to help your business grow.
With over 25 years of experience in a variety of sectors including FMCG, Retail, Insurance, Finance, Media, Publishing, Entertainment, Transportation, e-commerce, Grocery, Travel we will focus on what’s important for your market and tailor our services to your business.
Market Mix Modelling (MMM) is the technique most commonly used to quantify the impact of marketing and advertising, both online and offline, on sales or other KPIs such as website traffic or membership.
This analysis will show what has been the impact of price changes or pack weight-outs and can help guide decisions on future price changes.
This service focuses on the optimal way to attribute your media and / or promotional budget to improve your future strategy.
Our Scenario Planning service focuses on projecting the effects of different scenarios on your KPIs.
Our Budget Allocation service focuses on how to allocate budgets across products, brands, markets, media channels, promotions and all of these combined.
Our Data Audit service helps you understand what data is available, what can be done with it and how to set up data collections in the future to fully capture the information you need.
Analysi can help set-up your own marketing effectiveness team and provide support for hiring, training and additional analyses you may want to run.
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Market Mix Modelling (MMM) is the technique most commonly used to quantify the impact of marketing and advertising, both online and offline, on sales or other KPIs such as website traffic or membership.
Sales up in the summer? It could be the £5m you spent on that big social media campaign, but it could also be that sales are always up in the summer, or that your main competitor went AWOL, or the retargeting campaign running at the time. MMM, otherwise known as econometrics, picks out and quantifies the genuine impact of all key factors impacting sales.
It is this accounting for other factors that sets MMM apart from many other techniques.
The results showcase what performs well, what doesn’t and how to improve future performance and grow your business.
Contact UsHow does Price impact your sales? Does a weight-out improve your revenue?
This analysis will show what has been the impact of price changes or pack weight-outs and can help guide decisions on future price changes.
How much of sales has been driven by promotions, which ones work best, how profitable and which ones should you run in the future? What products respond best and which promotions work best at each retailer?
All of these questions can be answered by our detailed Price and Promotions analysis that will help you shape the optimum strategy for your brand.
Contact UsMarket Mix Modelling and detailed Price and Promotions analysis help us understand what works for your brand and what doesn’t.
To take these results further, we offer an Optimisation service that focuses on how to improve your future strategy. For a given media and / or promotions budget what is the optimal way to attribute it?
Improve your brand’s future performance by using our Optimisation service to uncover the optimum level of support for each media channel and / or type of promotion, retailer etc.
Contact UsMarket Mix Modelling and detailed Price and Promotions analysis help us understand what works for your brand and what doesn’t.
To take these results further, we offer a Scenario Planning service that focuses on projecting the effects of different scenarios on your KPIs. What would happen if you spend money on this channel or in this promotion? How does that compare to spending on other channels / promotions?
These scenarios can help you decide which strategy will work best to hit your targets for next month or next year.
Contact UsMarket Mix Modelling and detailed Price and Promotions analysis help us understand what works for your brand and what doesn’t.
To take these results further, we offer a Budget Allocation service that focuses on how to allocate budgets across products, brands, markets, media channels, promotions and all of these combined.
This is a powerful service that can shift your strategy and accelerate the growth of your brand.
Contact UsOur Data Audit service helps you understand what data is available, what can be done with it and how to set up data collections in the future to fully capture the information you need.
If there isn’t enough data to do something now, this service can help understand what needs to start being collected for the future. A Data Audit can also help you decide what KPIs to focus on, what information or data you don’t need to focus on and it will ensure what you do have is robust and consistent.
This service is very useful for brands that have not used time-series marketing analysis extensively but can also help consolidate the knowledge and uncover any missed opportunities for learnings for brands that have used Market Mix Modelling or other time-series analysis in the past.
Contact UsAnalysi can help set-up your own marketing effectiveness team and provide support for hiring, training and additional analyses you may want to run.
We can help you decide how extensive the analysis needs to be to answer the questions you have in mind, how big a team you need to start with, which tools to use and how to set up your capabilities to maximise the impact of your new team
Contact UsNo matter where you are in the process of understanding your impact from online and offline marketing activity we’re here to help.
