About Us
Analysi is an independent, agile consultancy specialising in marketing analysis that will help your business grow and evolve.
Eleni Ellina
Director
She has 18 years’ experience in effectiveness analysis using market mix modelling to measure marketing effectiveness. She has worked across a wide variety of sectors including travel, finance and retail but also has significant experience in FMCG and e-commerce.
In her career she has worked at WPP, Havas, Zenith-Optimedia and SKY Her experience includes analysing strategies and campaigns of e-commerce start-ups and overseeing teams of econometricians to measure ROIs and deliver optimisations for larger projects.
Eleni graduated from the University of Nottingham with an MSc in Economics and International Economics. She likes going to museums and galleries in her spare time.
Terry Fribence
Director
He has 22 years’ experience in econometrics for marketing, price and promotions analysis. He has worked across sectors including broadcasting, publishing and e-commerce but also has significant experience in retail and FMCG. The majority of his clients have been in Europe and North America.
In his career he has worked at WPP, Dentsu-Aegis, Cambridge Econometrics and Deloitte, before co-founding Analysi. His experience includes store level sales analysis of major retailers, regional analysis and promotional and pricing optimisation projects.
Terry graduated from the University of Bath with a BSc in Economics. He leads the R&D proposition here at Analysi. In his spare time he likes to slowly ride bikes.
Prokopis Ellinas
Consultant
He has over 11 years’ in effectiveness analysis using market mix modelling to measure marketing effectiveness, price and promotions and has particular expertise in retail, FMCG and transportation. The majority of his clients have been in Europe.
In his career he has worked at Rocketer, Brightblue, Tesco and a major bank before working with Analysi. His experience includes regional analysis, promotions and pricing analyses.
Prokopis graduated from the University of Cyprus with a BSc in Marketing and he also holds an MSc in Oil & Gas Management. In his spare time he enjoys gardening and travelling.
Irene Papakyriacou
Consultant
She combines analytical skills with strategic thinking and is particularly interested in using data to support business growth. As the newest member of the team she has gained experience across transport and telecoms sectors.
She previously worked at Eurofast International, as well as having internships in international business services. Highlights include market entry strategy and regulatory analysis, researching costs for expansion into the UAE and Saudi Arabia, and supporting GDPR-related projects.
Irene graduated from Imperial College Business School with an MSc in Economics and Strategy for Business and also holds a BSc in Management from the University of Nottingham. In her spare time, she enjoys exploring economic development topics, attending cultural events and travelling.
Kristina Stritzel
Consultant
She has over 18 years’ experience in effectiveness analysis with a focus on econometrics analysis for marketing, price and promotions. She has a particular expertise in retail, FMCG, finance and e-commerce.
In her career she has worked at ohal, Nunwood and most recently as a Business Director at Mindshare UK. Kristina is an expert market mix modeller, working with a variety of models including regional and multilevel models. Her specialisations also include structural equation modelling, customer segmentation and conjoint analysis.
Kristina graduated from Humboldt University Berlin with an MSc in Management Science and Economics and also holds an MSc in Research Methods and Statistics from City University. Outside of work she likes to spend time with her family and is passionate about cycling and chess.
